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Insight Tradelab Insight
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Company

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Tradelab is a programmatic marketing platform which emerged in 2010. We are now 130 experts, passionate about digital universe.

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Team

As we believe in the covenant Man + Machine, our team of experts is 100% dedicated to programmatic.

6Poles

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  • Client Service
  • Account Management
  • Marketing
  • Sales
  • Data Rangers
  • R&D

130Experts

11Nationalities

6Offices
worldwide

363Years of combined
experience

2Founders

Yohann

Yohann Dupasquier

Tech addict and digital lover, Yohann founded and monetized its first websites when he was no older than 15 years of age.

Charles

Charles Gros

Charles traveled twice around the world, he is fond of extreme sports and especially love competitions in whatever fields.

Master of data separateur tradelab

Awards

Since its inception, Tradelab is proud to have won many awards, tokens of the quality of our service.

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Success Story

Our beautiful story began in 2010 and is only just beginning, the best is yet to come!

2010

Birth of TRADELAB’s SMARTDATA

Owned network of publishers and Publishing activity specialized by theme and supported by a team of editors and data experts to aggregating data segments for Marketing purposes.

Birth of TRADELAB’s SMARTDATA
TRADELAB’s TRADING DESK BIRTH

2011

TRADELAB’s TRADING DESK BIRTH

Media buyer specialized in Real Time Bidding campaigns, Tradelab opened a first technological office in Singapore. Development of the firsts proprietary purchase optimization technologies and integration of the Data Optimization Platform called SmartData to the Trading Desk.

2012

FIRST STRATEGIC RECRUITMENTs, TRADELAB TEAM MOVES TO 13 EMPLOYEES FOR 30 ACTIVE CUSTOMERS

Initially specialized in display advertising, Tradelab now includes video in its media purchases. Branding is becoming an increasing part of advertisers investments.

SmartData reached 6 million unique qualified data, free of charge for Tradelab’s customers.

Top 100 startup EBG.

FIRST STRATEGIC RECRUITMENTs, TRADELAB TEAM MOVES TO 13 EMPLOYEES FOR 30 ACTIVE CUSTOMERS
Launch of Tradelab’s mobile offer, specialization through strategic recruitments

2013

Launch of Tradelab’s mobile offer, specialization through strategic recruitments

Integration of Facebook exchange, the social media opens to programmatic.

First trophy won: the prestigious award from the International Digital EI Club

Top 10 Big Data Startup by Strategies

2014

Repositioning: The Trading Desk becomes Programmatic Platform

Consolidating its purchasing attributes and targeting of a DSP and the functionality collection, processing and exploitation of data of a DMP.

Opening of Tradelab Italy Milan (Italy) and Istanbul (Turkey). Tradelab team sums 56 experts for 120 active clients.

Constant growth of over 100% per year, on a French market estimated at 66% per year in 2014.

Repositioning: The Trading Desk becomes Programmatic Platform
Sustained internationalization, reinforcement on the French market

2015

Sustained internationalization, reinforcement on the French market

65 experts, 150 active clients, 4000 conducted campaigns, 18 trophies won and more.

Tradelab strengthens its leader position of programmatic through a worldwide and exclusive partnership with the digital media group Webedia (gathering publishers as Allocine, jeuxvideo.com, 750g, etc.), and supports its international presence with the opening of a German office, in Berlin.

A position held in France, stressed in June 2015 with SRI ranking (Internet Authorities’ Union) which highlights Tradelab’s position as first independent programmatic buyer and 4th when including Retargeters and international media agencies.

2016

STEADY GROWTH & MASSIVE RECRUITMENT

At the end of 2016, Tradelab team sums 120 employees, including 20 international, and 30 trophies won.

International European strong consolidation, with the opening in Madrid (Spain) and an office outside Europe, in Brazil (São Paulo).

Strengthening of the Italian office, which becomes the second-largest after the Parisian one.

STEADY GROWTH & MASSIVE RECRUITMENT

31 trophies won