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Insight Tradelab Insight

Privacy

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Why have you been targeted?

Targeting cookies

Tradelab is working hard to enrich your navigation experience providing you advertisements that you may be interested in. For this purpose, we use:

  • Cookies, which are files that store a small amount of information that can be exchanged with your computer.
  • In-app ad targeting, specific mechanisms provided by iOS and Android for mobile applications.

This allows us to know:

  • The content of the webpages you visit,
  • The information you decide to share when you register on different sites or sign up for different page produit,
  • The webpages you have recently visited.

 

This enables us to share advertisements with you. They probably match your interests and are more relevant to your life.

For more information on how behavioral advertising works as well as on these cookies, we recommend you visit the following site.

Purpose and commitments

We store cookies and ID’s, and also a part of navigational data just to perform the target of our advertising campaigns and to customize the content. We only exploit advertising IDs (3rd party cookies and mobile advertising IDs), exclusively on targeting purpose.

 

Tradelab is commited:

  • Not to use fingerprinting
  • Not to target minors under the age of 16
  • To use IP addresses only for geolocation
  • Not to share any data between different advertisers
  • Not to sell user data

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Protecting your privacy

Guarantee of anonymity

In order to protect your privacy and your anonymity, Tradelab is committed to strictly abiding the following principles: we ensure your cookie does not contain any personal information that would allow you to be identified unless we have received your express agreement. We do not collect or exploit any sensitive data, the same goes for mobile in-app world, for which we collect completely anonymous advertisement IDs.

 

Compliance with the legislation

As such, Tradelab’s data treatment methods meet the General Data Protection Regulation (GDPR) requirements and are certified according to European protocols by ePrivacy Regulatory Body (audit ended on November 2017).

Also, Tradelab is a member of the French Interactive Advertising Bureau (www.iabfrance.com) and works alongside these key players to promote the implementation of a regulation framework designed to ensure greater transparency and better control over practices relating to the dissemination of advertisements on the Internet.

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What kind of data is collected and how is it processed?

Collected data

Our data collection processeses (cookie and In-app ad tracking) allow us to gather the following information on users:

  • URL of the broadcasting website;
  • Timestamp;
  • IP address of the web user;
  • Mobile ID (IDFA or AAID);
  • Impression ID;

 

Collected data treatment and purpose

Collected user signals allow us to feed a segmentation defining the following characteristics: socio-demo, purchase intentions, interests, behavioral patterns.

Our data process is based on the following legal bases:

– Consent when it comes to campaign targeting treatments

– Legitimate interest when it comes to analyze and measure the campaigns performance. Indeed, the relevant data allows us to measure the impact of advertising investments incurred in the context of commercial relations with advertisers.

 

Conservation and security of collected data

Tradelab collection and processing servers are exclusively located in Europe:

  • Selected recipients of the collected data for storage purpose: Leaseweb, Google Cloud
  • Authorized recipients of the collected data for targeting purpose: AppNexus, Doubleclick

Our data collection and processing servers are subject to appropriate technical and organizational measures to ensure the security and the control of data access.

 

Collected data storage and treatment duration

The collected data are systematically deleted after 12 months and the lifetime of our cookie does not exceed 13 non-rolling months.

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Which are your rights and how can you contact us?

Effective May 25th 2018 and in application of the 2016/679 regulation of April 27th 2016, you will also be able to exercise your right to request from controller to limit the processing, the erasure or rectification of your personal data, the portability of data.

 

To do so, you can contact us by mail or e-mail:

Tradelab
10, rue Henner
75009 Paris

E-mail: privacy@tradelab.fr

For the sake of confidentiality and protection of personal data, a copy of a signed identity document must be incorporated into the application.

Tradelab will send a response within 1 month after receipt of the request.

 

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You no longer wish to be targeted for personalized ads

You can deactivate them definitively. To do so, please Click here and check your status below.

 

This deregistration only applies to advertisements disseminated by Tradelab and not to those disseminated by companies unrelated to Tradelab.

Note: This opt-out requires a “non-targeting” cookie to be installed on your web navigator. This allows us to recognize you as an deregistrated web-user. If ever you should delete these cookies from your computer, then we would no longer know that you opted not to receive such advertisements. You will have to unsubcribe for a second time if you remove the cookie from your navigator, or if you use a different navigator — or computer — to connect to the Internet.

Unsubscription from in-app targeting

You can update your status and personnalized your targeting options to a set of media buyers through a centralized board on YourAdChoice

To unsubscribe the in-app ad targeting, this world does not work through a cookies system but advertisement ID’s. Please, refer to the instructions on different OS: iOs and Android.