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Insight Tradelab Insight

Programmatic

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Whether you are a beginner, advanced or an RTB expert, Tradelab offers some simple answers to the most frequently asked questions. The programmatic universe will have no more secrets for you!

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First Look

First Look

Being called first for a particular ad impression with a “floor price” negotiated between buyer and seller.


Programmatic guaranteed

Programmatic guaranteed

It is like a standard deal on an identified inventory for a given volume and a fixed CPM. It enables automation of the contracting process.


How to create an audience segment?

How to create an audience segment?

Via collection and aggregation of cookies (1st, 2nd and/or 3rd party), the various pools of profiles organized within the advertiser’s DMP correspond to the audience segments, used to adapt the related Marketing.


Private auction

Private auction

Private auction, reserved to a group of buyers identified with an identical “floor price”


Direct programmatic advantages

Direct programmatic advantages

Keys: access to a specific and identified audience, achievement of objectives related to visibility and targeting plus access to “inventory pockets” with a high conversion rate.


Are publishers ready to host HTML5 creatives?

Are publishers ready to host HTML5 creatives?

On our side, we are seeing in recent months a real awareness among publishers, who are mostly adapted to HTML5 technical specifications.


Are HTML5 creatives multi-device?

Are HTML5 creatives multi-device?

Indeed, your HTML5 creatives have the advantage of being multi-device without additional development. You must take in account a financial gain.


Which format could replace Flash?

Which format could replace Flash?

As a direct consequence of this sectoral developments, your Flash creatives are automatically deprived of about 80% of web spaces, therefore, is necessary to urgently adopt HTML5. In fact, the ad impression is served, but without user’s opt-in on, the creative stays static and gray.


What is a VAST?

What is a VAST?

This is an IAB format dedicated to instream video (Video Ad Serving Template). Via a single template, it allows to different players using a standard tag for all publishers (and players).


Can I continue to use Flash creatives?

Can I continue to use Flash creatives?

Criticized in the last years, Flash has finally succumbed to his faults. Now disabled by default on Chrome, FireFox and Safari, Flash will be obsolete within the next month on all web and mobile browsers.


Without Flash, is there an alternative to HTML5?

Without Flash, is there an alternative to HTML5?

If HTML5 creatives are too expensive for you, note that a GIF may – to a lesser extent – ensure the good distribution of your formats.


What is RTB?

What is RTB?

Real Time Bidding is a programmatic way of purchasing advertising space in real time on web and mobile inventory in Display and Video formats. Regardless the target media, media buying takes place automatically offering a dynamic price per single ad impression via an auction system processed through a technology platform called Demand Side Platform (DSP). This variable price depends on many factors which are specific to the ad placement and more broadly to the user’s profile.


What is dayparting?

What is dayparting?

Dayparting is a feature of DSP and SSP allowing an investment to overweight at certain times or days of the week.