Insight Tradelab Insight

Tradelab goes further in international events

Anaïs Ferrández Vilches

26 February 2018

Tradelab will strengthen its international presence at the Mobile World Congress,  the most important mobile communications event in the world.


Every year, numerous executive directors of telephone companies, producers, and suppliers from all over the world gather in the Mobile World Congress. This international event will be held from February 26th until March 1st 2018 at Fira Gran Vía in Barcelona, Spain with smaller events also taking place at Fira Montjuïc. More than 108,000 professionals are expected from the mobile industry and adjacent industry sectors, such as automotive, finance and healthcare.

The Mobile World Congress launches many of the top smartphones and showcases the hottest new trends in mobile. With the exception of Apple, all the big brands attend this annual trade. The Mobile World Congress discloses innovations from all over the world, reflecting the elemental role of mobile in the lives of billions of people and the force behind every emerging innovation.

Tradelab Programmatic Platform will be taking full advantage of this international affair. The French start-up, which was born seven years ago out of the fusion of two businessmen – Yohann Dupasquier and Charles Gros – doubled its human capital this past year and joined Deloitte’s Technology Fast500 EMEA. Tradelab will be actively seeking new technological partners and innovative international solutions, which once infused, is promised to be the apex for a new mobile age.

Tradelab’s mobile experts – Kévin Geffray, Head of Mobile, and Théo Blou, Mobile Business Analyst – will be in Barcelona to introduce Tradelab’s new formats and algorithmic construction individualization regarding buying decisions tools (also known as optimization tools).

“This is the cornerstone of the mobile world. It focuses on the acceleration of innovation and entrepreneurship, digital transformation of industries and empowerment in the use of digital technologies. Everything Tradelab needs to accent and highlight its purposes. After two years working on Tradelab’s internationalization, attending the Mobile World Congress consolidates our position in the development of new technologies and its relevance in the digital world,” said Carlos Alonso, Senior Sales Manager of Tradelab, headquartered in Spain.