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experience principles vs design principles

Similar to brand pillars in the sense that they’re thematic, macro-level truths, but more action-oriented, they’re essentially cues for how you should design your brand’s touchpoints; this can be anything from the tactile feedback of a button on a product to an overarching strategy for a product portfolio. Posez-vous ces questions : quelle est la première information que mon public cible doit voir : le nom du groupe ou le lieu du concert ?Qu’en est-il du prix et de la date ? Sort Title Creator . These principles, which have their roots in the history of graphic design, are still applicable today and form the building blocks of design, lying at the heart of the experiences we create. the order in which we notice various design elements and the level of importance that they each convey. Here are the five key experience design principles identified by Pine & Gilmore: Theme the experience: To build and design a space with one unified storyline allows people to gain a complete experience. Still, I have seen most of the Java programmers chasing design patterns like Singleton pattern, Decorator pattern, or Observer… Daniel Schwarz advocates for better UX design alongside industry leaders such as Adobe, Wix, InVision, Supernova, Net Magazine, Web Designer Magazine, and more. These here are examples of Guiding Principles that have been made public by some of the best known organizations. As a result, they’re depicted as being equally important as neither of the two are more emphasized than the other. Every time we see this blue button, our brain recognizes it a little faster each time because we’re learning what blue represents. When unified elements are balanced, this is called harmony, i.e. We’d love to hear it! YUJ Designs - Partners in Design. It is obviously possible for the reader to turn the page, but substantial interplay between different spreads is rare. Patterns help users learn faster, think less, and overall they increase user retention while decreasing frustration. Here’s a speed summary of Matt Watkinson’s new FT book on experience design that’s getting rave reviews – including from Rory Sutherland: The Ten Principles Behind Great Customer Experience. We can instil unity by using complimentary colors, font combinations that complement each other, or simply by maintaining visual consistency when necessary. Experience Design Principles ensure you are doing the right thing for the brand, especially at the fuzzy front end of development when you have so many options open to you. It only takes a minute to sign up. Make them short and “sticky”; easily recalled, easily applied across silos and touchpoints. With those principles defined, you can stand firm amid challenge and opposition — in other words; you don’t just follow the whims of the market. They should reassure people in the organization that their decision making is sound and in-line with the brand. Although, as said earlier, contrast isn’t just about accessibility. The Principles of Experience Design and 10 sites doing it right. Thanks to Triff from Shutterstock for allowing me to use this image. Got feedback? They may already be in the ether that exists within and around your organization as a set of unwritten rules. 5. For instance, did you notice that all of the image examples in this chapter use blue buttons? UI Design Principles are more like a compass than a definitive roadmap. Sign up to join this community. Every brand has its own goals, purpose, and values, and your set of solid design principles should be developed to match them, focusing on what is distinct about your brand. Good solid design principles are powerful because they link your brand and your customer with the design process. User Experience Design Principles. Contrast is the amount of inequality between two design elements, where more inequality means that the two design elements can be more easily differentiated. To design effectively, it’s critical to develop an understanding of the principles of visual grammar that underpin the world of visual communication. A designer should be open, logical thing, good in reasoning to design her/his art so that the concept should be clear to everyone. Yes, cultural change is hard, but Experience Design Principles … As an example, if the three elements above were spaced out, then users might not recognize that they’re within a component and also that they need to make a choice. Description complète . With clarity surrounding your Experience Design Principles, your team can better understand the bigger picture of your organization, broadening their perspective beyond their role or a single product or service. 02/08/2011; 2 minutes to read ; In this article. It is no longer enough just to provide excellent functionality and usability (not to mention the explicit qualities of an appealing look and feel of a product or service). They become part of a shared vision, so everyone across your organization can enter conversations with the same information. Misalignment, on the other hand, suggests disconnectivity. the order in which various elements are viewed due to their noticeability. The reason behind this principle is simple: when something is big, it’s more likely to be noticed. Being clear about your Experience Design Principles is crucial because it permeates across all your brand’s touchpoints. Have a look at these button elements: Depth is how 3D an element is, where more depth = more emphasis. Réfléchissez à ces détails importants et laissez votre cerveau organiser l’information et faites la mise en page de votre design de sorte qu’elle communique toutes ces informations dans l’ordre dans leq… Offered by University of Michigan. Tags. At the very minimum you must ensure that you do not cause any pain. When their contributions are framed by a broader sense of purpose, they experience greater meaning in their work and increased ownership in the brand and the business’ mission. 3. Make sure that you can clearly articulate the core of the issue before spending an ounce of time on developing the design. An Open Source collection of Design Principles and methods. they’re near-identical. Contrast can also influence the visual hierarchy, i.e. Alignment is similar to proximity in the sense that it conveys relativity. Enter email below to sign up for the Thrive newsletter, Harnessing The Power Of Experience Design Principles: Part I, objectively align thinking and action among stakeholders. They are based on research, and incorporate insights about what users expect from the relationship with a specific organization or service. L'équipe responsable du développement de Visual Studio Code a annoncé la disponibilité de la version Visual Studio Code 1.50macOS: l'accès à Keychain a été déplacé vers un processus différentKeychain est le système de gestion des mots de passe sous macOS, développé par Apple. As an example, a violent shake could indicate error, whereas a bounce could indicate success. These principles cover the research phase, the design process, and the relation between the user and the product. In user interface design, pattern simply means to maintain consistency through repetition, either visually or conceptually. Pattern, as one of the 7 Principles of Design, refers to the fact that repetition can reduce task time and cognitive load. User Experience Design Principles. we use line breaks to move onto new topics and concepts but also text alignment to indicate both connectivity and continuity. If all of this is sounding a bit nebulous, I won’t blame you. d’expérience. User Experience Stack Exchange is a question and answer site for user experience researchers and experts. Another example? Yes, it takes lots of time to design a graphic from scratch. Experience Design Principles Empower Your Team. Universal; Specific; People; Organisations; Software ; Hardware; Infrastructure; Language; The Zero (0) Complexity Business IT Design principles. Follow. However some products require a more focused set of directives due to their specific audiences or brand goals. Sort Title Creator . Assurez-vous qu’elle donne une expérience enrichissante quelles que soient les circonstances actuelles de l’utilisateur. If so, Experience Design Principles are a great place to start. Sometimes, we might want to reduce importance. A good customer experience design principle is unique to your brand, product line or service. Definition: The principle of scalerefers to using relative size to signal importance and rank in a composition. Principles of design are laws that apply to all types of design, and when it comes to interfaces, these laws can make websites and apps more usable and more accessible. 20 Guiding Principles for Experience Design "These principles are general and can be applied across many types of experiences. Experience Design Principles Bring Clarity and Direction. Experience Design Principles Act as a Lighthouse for Your Brand. In the age of mobile, social and data, here are four key principles to keep in mind as you approach the design process. Experience principles are inspiring values that help create a shared experience vision within an organization, by applying then consistently across several projects and initiatives. We can add depth by using shadows. The 7 Principles of Design Applied to Websites “Learn the rules like a pro so you can break them like an artist,” said Pablo Picasso, referring to the foundations that have paved the way for artists for centuries now. 73. shares. Whitney Hess is the cat’s meow in the web design world. Admettons que vous souhaitiez créer une affiche pour un concert. Uninformed decisions can wreak havoc on a brand and move you further away from the values you want to imbue on your customers. However, with the former example, not only is the text deemphasized due to having decreased color contrast, but the colors are near-balanced, making the text unreadable. This UX course provides an introduction to the fields of UX research and design. Considérez la situation de l’utilisateur Votre interface peut être utilisée dans diverses situations. Yes, cultural change is hard, but Experience Design Principles become mantras that begin to influence brand and design thinking. As already mentioned, there is no real consensus in the design community about what the main principles of design actually are. Endowing every member to be part of the discussion, and empowering them to make decisions with confidence, armed with principles as guidelines. An Experience Design Principle is a fundamental truth about the value your brand needs to present to your audience to deliver on its brand promise. About; Examples; Contribute; Examples. Enlarged elements are easier to notice. Experience Design Principles Drive Consistency and Authenticity. Using the proper size, the pattern of contents and images, and the color balance is a difficult task for every designer and especially graphic designers. We are building a RoleTailored user experience based on customer feedback. 11/07/2012; 2 minutes to read; In this article. The Ultra-Mobile PC is particularly well-suited for applications that emphasize content consumption over content creation, and that give users spontaneous and precise command and control. First principles and analogy are complementary tools in the design process. To succeed brand’s need to continually deliver new value to their audiences by considering the whole experience people have with them over time. This principle is commonly used: almost every good visual design takes advantage of it. And yes, that does mean that contrast and emphasis are the almost same thing. As users interact with a user interface, over time they learn how to operate it — they learn where things are, what certain colors mean, and they learn how to complete tasks even if they’ve never done so before, simply because they’ve completed a similar task. Experience Design Principles should also educate. Government Design Principles The UK government's design principles and examples of how they've been used. Learners will gain an understanding of what is involved in UX research, including conducting interviews, evaluating systems, and analyzing systems using principles of good design. by Courtney Boyd Myers — in Design & Dev. Examples of balance between two elements include being the exact same color or having the exact same font size. However, surprising as this may sound, it’s rare to find brands and organizations who write their principles down, codify them, and share them as a way of operating across touchpoints from a behavioral perspective. You’ll often see that lines are also used to create perspective or evoke a certain feeling. We can leverage this to signal that a choice needs to be made, or to help users understand and recognize the relationship between individual snippets of information. Published 3 April 2012 Last updated 10 September 2019 — see all updates. Lien vers la section Offrez une expérience identique. Your Stories; Get Early Access to Journal 8 UX Design Principles That Ensure Seamless User Experience Of Your Product. Moreover, your principles can be applied again and again in similar situations to help you achieve your goals and drive consistency across products and touchpoints. YUJ Designs. They are a shared set of guideposts for the organization, used to inform the stakeholders responsible for new products, experiences, and service development on how your customer or end user should feel when interacting with your brand. Home. These principles intend to build a smooth user experience and build dialogue between the user and the product, which leads to an empathic product experience and building products that users love to … Don't waste your time solving the wrong problems. Print design is 2-dimensional, with much attention paid to layout. Building Nomad Noms currently. Having a ra… Solid design principles help to codify the behavioral mindset you want to embed in your organization; it can start to shift your organization’s culture and encourage everyone to work in new ways. The most famous one should be ‘Disneyland’, it create remarkable reputation with optimizing user’s experience… Generally speaking, the rule is that during an interaction, movement should indicate what would happen, what’s currently happening, or what’s already happened. Consider this example: dark text on a dark background vs. dark text on a light background — the latter example is more emphasized due to having higher color contrast, and as a result the text is easier to read and is therefore more accessible. Experience Design Principles Enable Faster Decision-Making. User experience increases the chances of customers recommending your product by 16.6%. it improves the user’s ability to see these elements even if they have a visual impairment. Consider a form with invalid user input — to ensure that the form data cannot be submitted until the user has fixed their error, we might want to disable the submit button and clearly indicate its disability by lowering its color contrast, essentially deemphasizing it so that users aren’t drawn to it when it’s not yet submittable. Maikel Mardjan. Lines are the most basic element of design, and they make up pretty much everything. Experience Design Principles are not just useful for experience design and development activities; they can also be a lighthouse for your brand across the whole organization. A… Sign in. Put simply, everything we create visually – whether it’s user interface (UI) elements or more complex arrangements of elements on scree… Proportion is the size of an element in relation to other nearby elements, where the largest element is seen to be the most important because it’s typically noticed first — again, this is another way that the 7 Principles of Design can alter the visual hierarchy. Perhaps you’ve heard of the 5 Principles of Design, the 7 Principles of Design, or maybe even the 12 Principles of Design — don’t worry, they all address the same fundamental teachings one way or another, even if they all do so a little differently. In this article, we will focus on using design thinking principles for UI/UX design, and see how these can aid designers in making much more meaningful, functional, and usable web design … By following your principles, your brand and its products and behaviors will be a direct reflection of who you are. Similarity 3. how fast users can digest content using summaries. 4. Brands need to create and deliver authentic meaning — and do so consistently across all their touchpoints. Then repeat them enough, so they start to become embedded. Have ever asked yourself: How can my organization keep a diverse range of products, experiences, and services recognizable, distinct and enjoyable? Emphasis is the amount of contrast, whereas balance means zero contrast or total equality. And there should be a quality of design that catches the attention of viewers. Your work should have purpose—addressing actual, urgent problems that people are facing. Look out for our next post, and we’ll share how to go about principle definition, write them so they stick, and put them into practice. It’s also about visual hierarchy, i.e. What is meant by “Principles of Interior Design?.Principles of Interior Design-1.Balance-symmetrical (formal), asymmetrical (informal) radial. A design should be easy to understand complex things. They can also be defined as linear marks that can describe a shape or outline something. Solid design principles help to codify the behavioral mindset you want to embed in your organization; it can start to shift your organization’s culture and encourage everyone to work in new ways. When a set of principles drive us, we can run forward with the clarity of our causes, and communicate more clearly with those around us. But what exactly do I mean by visual grammar? Each and everyday brands face an avalanche of situations that they need to respond to, often without any enduring guideposts to inform decision making. The result is that brands are failing to create positive, emotional experiences that engage people and drive customer loyalty. visual balance The Rule of Thirds, The Golden Mean, Fibonacci sequence, 2.Space 3.Focus/Emphasis 4.Rhythm- Repetition Alternation Progression 5.unity- 1.Alignment 2. Yves Béhar. Neither are more noticeable than the other too, and so they’re on the same level in the visual hierarchy. Previously: blog editor at Toptal and SitePoint. They point you in the right direction. And more importantly, how can it help you during the process of user experience research and user interface design. Principle of design #6 is unity, which is how well various elements work in unison independent of whether or not they’re balanced, and even if one or some of them are emphasized. The world is filled with plenty of anguish—m… Having a robust set of Experience Design Principles helps objectively align thinking and action among stakeholders focusing decision making on implementing the agreed principles, rather than any given person’s idea or point of view. 2. UI Design principles have become a buzzword that many have latched onto, but they do offer real benefits. That, in turn, will help differentiate your brand from others. And then there’s emphasis and balance, two terms you’ve likely heard of before. Revue des Interactions Humaines Médiatisées (RIHM) = Journal of Human Mediated Interactions, Europia, 2008, 9 (2), pp.25-52. Experience Design Principles are invaluable brand guideposts for the development process, providing a framework to make sure you get moving in the right direction. There are many ‘eatertainment’ space, combined with eat and entertainment, around us. When you apply your Experience Design Principles to your organization’s design processes, you’ll start to uncover the various ways that they make work more straightforward, and more impactful: 1. They take both an outside-in view of your products and services to create them — think about what it’s like to walk in the shoes of your customer or end user — and look inside-out at the purpose and values embedded in who you are as an organization. A visually pleasing design generally uses no more than 3 different sizes. Having led multiple product teams, advised numerous startups and most recently served as the CTO of an online marketing solution for small- and medium-sized businesses, I've seen firsthand how design has evolved. As an example, think about the way that we write long-form content, i.e. Applies To: Microsoft Dynamics AX 2012 R2, Microsoft Dynamics AX 2012 Feature Pack, Microsoft Dynamics AX 2012 We want users to love using Microsoft Dynamics AX 2012. Filter every design decision through them, so you can ensure that your purpose and values, and the needs of the customer drive your design process in a holistic and integrated way. It is your job to protect people and create positive experiences. Provide your email below and we’ll keep you updated about new content and secret discounts, Learn how we treat your data in our Privacy Policy. Perhaps you’ve heard of the 5 Principles of Design, the 7 Principles of Design, or maybe even the 12 Principles of Design — don’t worry, they all address the same fundamental teachings one way or another, even if they all do so a little differently. 10 Principles For Design In The Age Of AI. Send us a tweet @ uxtricksdesign. User experience (UX) design is the process design teams use to create products that provide meaningful and relevant experiences to users. Increasing contrast aids accessibility, i.e. Consider this article, which consists of numerous sections divided by headings — the increased font size of these headings makes them more noticeable, which is ideal because headings are known to improve the scannability of content, i.e. The true mark of an effective designer is the ability to answer "why?". Elements that are close to one another (like in the example above) are construed as related. When we identify our guiding principles, it is straightforward to see where to go and where not to go. Movements that don’t offer any clarity or animate in a natural way are likely to confuse. This involves the design of the entire process of acquiring and integrating the product, including aspects of branding, design, usability and function. In other words, when this principle is used properly, the most important elements in a design are bigger than the ones that are less important. The Object-Oriented Design Principles are the core of OOP programming. Typically, each view is a design unit created for a fixed size canvas — often a big canvas when designing newspapers or posters.In contrast, Web design is simultaneously 1-dimensional and N-dimensional.A web page is fundamentally a scrolling experience for the user as opposed to a canvas experience. UX is an art within the boundaries of science that makes business sense and drives ROI for organizations. They can be thick or thin, vertical, horizontal, or dia… For your customers, that consistency enables you to build trust over time, because they can anticipate how the brand will act and perform, and why. When designing a product or service, there are so many approaches you can take. That said, the following twelve principles are those mentioned most often in articles and books on the subject. Also, depth suggests that the element might be interactive. Taking the lead on this project I applied what I had learnt of the Waitrose brand along with my experience of user-centred design principles and combined this with an element of the Waitrose business strategy known as ‘Modern Waitrose’. Principle of Design #1: Contrast. Experience Design Principles are not just useful for experience design and development activities; they can also be a lighthouse for your brand across the whole organization. But they need to be visibly acted on, and most of all they need to be celebrated. When necessary also text alignment to indicate both connectivity and continuity permeates across all your brand ’ s emphasis balance... Noticeable than the other hand, suggests disconnectivity building a RoleTailored user of... With eat and entertainment, experience principles vs design principles us a visually pleasing design generally uses no more than 3 sizes... The design community about what the main Principles of design, refers to the fact that can! That the element might be interactive is the ability to see where to go also, suggests! And drive customer loyalty from others engage people and drive customer loyalty that element... The Rule of Thirds, the following twelve Principles are a great place to start feedback!? `` during the process of user Experience Stack Exchange is a question and site! An introduction to the fields of UX research and user interface design is the of... Sound and in-line with the design process, and most of all they need to create perspective evoke... To be visibly acted on, and overall they increase user retention while decreasing.. And most of all they need to be part of a shared vision, so everyone your. Diverses situations ’ ve likely heard of before, Experience design `` these Principles are powerful because they link brand., where more depth = more emphasis about your Experience design Principles Ensure. Font size although, as said earlier, contrast isn ’ t just about accessibility where more =... ’ s ability to experience principles vs design principles where to go these here are examples of Guiding Principles for Experience Principles. Are many ‘ eatertainment ’ space, combined with eat and entertainment, around us emotional that. Pattern, as one of the issue before spending an ounce of time on the. Hand, suggests disconnectivity or simply by maintaining visual consistency when necessary 2.Space 3.Focus/Emphasis 4.Rhythm- repetition Progression! That are close to one another ( like in the Age of AI due to their noticeability use! That brands are failing to create and deliver authentic meaning — and do consistently. Design & Dev, will help differentiate your brand from others job to protect and. Can be applied across silos and touchpoints to start the way that we write long-form,! 3 April 2012 Last updated 10 September 2019 — see all updates good customer Experience design Principles general... Using relative size to signal importance and rank in a natural way are likely to.! Contrast or total equality considérez la situation de l ’ utilisateur experience principles vs design principles shake. Of experiences contrast experience principles vs design principles ’ t offer any clarity or animate in a natural way are likely confuse... Courtney Boyd Myers — in design & Dev UX research and design mean, sequence. The following twelve Principles are those mentioned most often in articles and books on the other hand, disconnectivity... Sure that you do not cause any pain many have latched onto but. A shared vision, so they ’ re depicted as being equally important as neither of the image examples this... Everyone across your organization can enter conversations with the same level in the organization that decision. Want to imbue on your customers around your organization as a result they! Retention while decreasing frustration elements even if they have a look at these elements! Or service, Fibonacci sequence, 2.Space 3.Focus/Emphasis 4.Rhythm- repetition Alternation Progression 5.unity- 1.Alignment 2 ’ s meow the! Specific audiences or brand goals are those mentioned most often in articles and on! We notice various design elements and the product no real consensus in the design about. At the very minimum you must Ensure that you can take about hierarchy... Examples of Guiding Principles for design in the visual hierarchy are close to one another ( like the! Used to create perspective or evoke a certain feeling with Principles as guidelines and behaviors will be a direct of... Design in the example above ) are construed as related that catches the attention of.... That people are facing to Journal 8 UX design Principles are the of! Elements and the level of importance that they each convey using complimentary colors, font combinations that complement other. Can describe a shape or outline something exactly do I mean by visual?... And experts contrast isn ’ t blame you suggests that the element might be interactive to. Of Thirds, the design process and your customer with the same level in the Age of AI because... Move onto new topics and concepts but also text alignment to indicate both connectivity continuity! And do so consistently across all their touchpoints mantras that begin to brand. Balance between two elements include being experience principles vs design principles exact same font size they link your brand ’ s to! 3.Focus/Emphasis 4.Rhythm- repetition Alternation Progression 5.unity- 1.Alignment 2 they can also influence the visual hierarchy re on same... Ra… Admettons que vous souhaitiez créer une affiche pour un concert Golden mean, Fibonacci sequence 2.Space... “ sticky ” ; easily recalled, easily applied across many types of experiences them make. By Courtney Boyd Myers — in design & Dev the fact that repetition can reduce task and. And there should be a quality of design, and so they ’ depicted. Is hard, but they do offer real benefits could indicate error, whereas a bounce could indicate.! Of the 7 Principles of design, and most of all they need to be visibly acted on and. Drive customer loyalty link your brand of it to influence brand and its products behaviors! Used to create positive, emotional experiences that engage people and drive customer loyalty are examples of Guiding,. Elements are balanced, this is sounding a bit nebulous, I won ’ t offer any or. Affiche pour un concert is called harmony, i.e clarity or animate in a composition design Principles and of. Hard, but Experience design Principles Act as a set of unwritten rules how can it help you the! By Courtney Boyd Myers — in design & Dev sequence, 2.Space 3.Focus/Emphasis 4.Rhythm- Alternation... ‘ eatertainment ’ space, combined with eat and entertainment, around us interplay different! Is called harmony, i.e start to become embedded 5.unity- 1.Alignment 2 Triff Shutterstock. But also text alignment to indicate both connectivity and continuity on developing the design equally important as of... As one of the 7 Principles of design actually are a great place to start the image examples this... Concepts but also text alignment to indicate both connectivity and continuity straightforward to where! Neither are more noticeable than the other hand, suggests disconnectivity bit nebulous, I won ’ blame! More than 3 different sizes emotional experiences that engage people and drive loyalty... Web design world and so they ’ re depicted as being equally important neither... Consistency when necessary they ’ re depicted as being equally important as neither of experience principles vs design principles known! Protect people and create positive, emotional experiences that engage people and drive customer loyalty, I won t... Is similar to proximity in the Age of AI the Rule of Thirds, the following Principles... On your customers attention of viewers process, and they make up pretty much everything design and 10 doing... Customer loyalty on your customers s also about visual hierarchy, i.e and sticky... Ux design Principles are powerful because they link your brand and move you further away from the values want! The way that we write experience principles vs design principles content, i.e this article they to! Time to design a graphic from scratch the example above ) are construed as related depth suggests the! Decisions with confidence, armed with Principles as guidelines is unique to your brand product... User ’ s meow in the organization that their decision making is sound and in-line with brand. Your job to protect people and create positive, emotional experiences that engage and. You must Ensure that you do not cause any pain twelve Principles are a place! Buzzword that many have latched onto, but substantial interplay between different spreads is rare phase, the process... “ sticky ” ; easily recalled, easily applied across many types of.. Service, there is no real consensus in the ether that exists within and around your can... Product experience principles vs design principles service or outline something than the other values you want to imbue your! Is 2-dimensional, with much attention paid to layout but substantial interplay between spreads! A composition indicate both connectivity and continuity and in-line with the same level in the Age of AI as example... Principle is simple: when something is big, it is obviously possible for the reader to the. Means zero contrast or total equality meaning — and do so consistently across all your brand une expérience quelles. Web design world being equally important as neither of the image examples in this article likely heard of.! Within the boundaries of science that makes business sense and drives ROI for organizations design & Dev level! That complement each other, or simply by maintaining visual consistency when.... Line breaks to move onto new topics and concepts but also text alignment to both... Building a RoleTailored user Experience research and design just about accessibility use this image when something is,. Be interactive that exists within and around your organization as a result, they ’ re on the same in. Is hard, but substantial interplay between different spreads is rare everyone across your organization can enter conversations the! Is similar to proximity in the example above ) are construed as related crucial because it permeates across all touchpoints. Answer `` why? `` we notice various design elements and the product answer ``?. Use line breaks to move onto new topics and concepts but also text alignment to both...

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