Case Study: How Tradelab Enables Real-Time Bidding with MemSQL

Tradelab, a programmatic marketing platform company based in France, uses MemSQL to process and analyze real-time bidding data for hundreds of customers.

Challenge: NoSQL Data Latency

The Tradelab real-time ad serving platform requires a heavy mixed read/write workload, and the NoSQL database they had in place was introducing unnecessary data latency into the ad-bidding process. The company began searching for a replacement – a true real-time data management solution with two key criteria:

  1. Capacity to store more data in-memory, granting real-time performance
  2. Ability to analyze relational and JSON data together to power the Tradelab platform

Solution: High Performance Database with Horizontal Scale

As a fully relational, distributed SQL database, MemSQL was the perfect solution to these latency challenges.


MemSQL scales out horizontally on commodity hardware, allowing Tradelab to add nodes as it grows. Tradelab can also scale while supporting mixed reads for ad serving, and writes for impression and campaign tracking. In addition, MemSQL increases system performance by 30x, delivering millisecond response times, and reducing overall latency and cost.

Tradelab was able to replace its existing solution with MemSQL in a snap – MemSQL is fully wire protocol compatible with MySQL, integrating nicely into the existing Tradelab technology stack.

“We use MemSQL as an in-memory solution to analyze large amounts of data without sacrificing our competitive performance,” said Vincent Mady, CTO, Tradelab. “The effectiveness of our platform has increased significantly: we’re now able to keep pace with increasing data volume and provide faster insights for our customers. Ultimately, this is a better experience for their users.”

The Tradelab real-time analytics and bidding software now runs on MemSQL, which has dramatically increased the efficiency of its media traders and the accuracy of ad campaigns.

To learn more about how MemSQL provides Tradelab customers a competitive edge with instantaneous ad recommendations, read the official News Release.



Leave a Reply

Your email address will not be published. Required fields are marked *

S'inscrire à nos communications

Subscribe to our newsletter

¡Abónate a nuestra newsletter!

Subscribe to our newsletter

Iscriviti alla nostra newsletter

Inscreva-se para receber nossa newsletter

Subscribe to our newsletter

* Ces champs sont requis

* This field is required

* Das ist ein Pflichtfeld

* Este campo es obligatorio

* Questo campo è obbligatorio

* Este campo é obrigatório

* This field is required

Les données ci-dessus sont collectées par Tradelab afin de vous informer des actualités de l’entreprise. Pour plus d’informations sur vos droits, cliquez ici

These data are collected by Tradelab to keep you posted on company news. For more information click here

These data are collected by Tradelab to keep you posted on company news. For more information click here

Tradelab recoge estos datos para informarte de las actualidades de la empresa. Para más información, haz clic aquí

Questi dati vengono raccolti da Tradelab per tenerti aggiornato sulle novità dell'azienda. Clicca qui per maggiori informazioni

Estes dados são coletados pela Tradelab para atualizá-lo(a) sobre as nossas novidades. Clique aqui para mais informações

© 2019 Tradelab, Tous droits réservés

© 2019 Tradelab, All Rights Reserved

© 2019 Tradelab, Todos los derechos reservados

© 2019 Tradelab, todos os direitos reservados

© 2019 Tradelab, All Rights Reserved

© 2019 Tradelab, Tutti i diritti sono riservati